Performance-based cold email. You only pay for qualified calls that show up.

We Will Build You A Fully Managed
 AI Outbound Engine Where
 You Only Pay For Calls That Show Up

We set up the whole cold email system in seven days and then run it for you. Our AI finds your buyers, writes the emails, sends them at scale, and handles the replies. We book qualified calls straight into your calendar, and you only pay a fee for each one that shows up. If none show, you pay nothing.

Book a Call Calculate Your ROI

The infrastructure · The data · The copy · The AI optimisation · The booked calls · All of it.

What we build into your system.

Your setup fee buys a complete AI outbound engine. We build the sending infrastructure, and on top of it the AI that scrapes your leads, writes and split-tests the emails, manages the inboxes for speed to lead, and syncs every qualified call straight into your CRM.

  • AI Engine
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      • Inbox
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AI Lead Scraping AI Sending + Split-Testing
AI Inbox Management · Speed to Lead
AI CRM Sync
Booked Calls
Book a Call → All of this is built in the first seven days, then it runs itself
CH.01 / WHY IT WORKS

Three reasons cold email still beats everything else for B2B.

You pay for results, not promises. You reach decision-makers directly. The AI does the rest.

01
You only pay when qualified calls show up.
So you can add a whole new channel without a retainer eating your margins.
Most agencies charge you three to five grand a month whether they book you anything or not. We only get paid when a qualified call actually shows up on your calendar. We carry the risk on our own work, because we built the system to deliver.
Zero financial risk on day one
02
You land in front of decision-makers directly.
So you stop waiting on referrals and add a channel you can actually plan around.
There are only three ways to get clients: content, ads, and outbound. Outbound is the one almost nobody runs properly. We email the exact CEOs, founders, and directors you want to reach, at a fraction of what ads cost, with an offer they can say yes to in one line.
The right people. Every week.
03
AI runs the whole machine for you.
So your team never sources a lead, writes a script, or chases a reply.
Everything between a cold list and a booked call runs on its own. The AI finds the buyers, writes the emails, sends them, handles the replies, and books the calls. You stay out of it completely and just show up to the conversations we set.
More pipeline without more headcount
Book a Call We'll walk through your business and show you exactly how we'd set this up
CH.02 / LEAD QUALITY

Your campaign is only as good as the list behind it.

Most outreach dies on bad data before a single word gets read. We use AI to find your exact buyers, research each one, and verify every address, and only then do we write the email.

A Bought List
Scraped from a generic database
Same list everyone else is emailing
Info@ and support@ addresses
Nobody who can actually buy
Unverified, full of dead addresses
High bounce rate burns your domains
No research on the person
Generic mail-merge that reads like spam
Bounce rate climbs, replies flatline.
An Easton List
AI research finds your exact ICP
Built from your best clients, not a guess
Named decision-makers only
Founders, owners, directors, C-suite
Every address verified before send
Bounce rate stays under two percent
Each lead researched by AI
So the opener actually fits the person
Lands in the inbox. Replies come back.
Book a Call → We'll show you the exact ICP and list we'd build for you on the call
CH.03 / EMAIL WRITING

If it reads like a cold email, it gets deleted.

We don't send templates. Every email is short, sounds like a real person wrote it, and is personalised to the one buyer who's reading it. We pitch value upfront so they reply asking for more, instead of getting pitched a call.

A Template Blast
Cold email · same to everyone
Subject
Quick question about {{company}}
Hi {{first_name}}, I came across {{company}} and I help businesses like yours scale with our proven solutions. We've helped hundreds of companies achieve incredible results. Do you have 30 minutes this week for a quick call to discuss how we can help you grow?
Reply rate: 0.3%Straight to the trash
An Easton Email
Cold email · written for one person
Subject
your Q3 hiring push
Hey Sarah, saw you're hiring three more reps this quarter. We book qualified sales calls for B2B teams on a pay-per-call basis, so you'd grow pipeline without growing headcount. Want me to send a 2-minute breakdown of how it'd work for you?
Reply rate: 5%+"Yes, send it over"
Book a Call → We'll show you the exact angles we'd write for your offer on the call
CH.04 / SENDING ENGINE

Volume means nothing if your emails don't land.

We send at real scale on infrastructure built to stay out of the spam folder. Dedicated IPs, dozens of domains, hundreds of warmed inboxes, all watched by AI around the clock.

Private Infrastructure
Dedicated IPs
Most cheap providers drop you into a shared sending pool, where one bad actor can burn everyone's deliverability. We put you on private, dedicated infrastructure that only our clients touch, so your sender reputation stays yours.
Secondary Domains
Your Main Domain Stays Safe
We never send from your real business domain. We set up separate sending domains that redirect to your site, each with SPF, DKIM, and DMARC configured properly, so your primary domain is never put at risk.
AI Inbox Monitoring
Watched Every 30 Seconds
Our AI watches every inbox like a hawk. The second an account shows any sign of slipping, it pulls that inbox from rotation and swaps in a fresh, healthy one, so a single weak inbox never drags your whole campaign down.
Spread + Warmup
Volume That Lands
We cap each inbox at a safe daily limit and spread your volume across hundreds of warmed inboxes. That's how we send tens of thousands of emails a month and still keep the bounce rate under two percent.
Book a Call → Ask us how we'd build your sending infrastructure on the call
CH.05 / LIVE OPTIMISATION

An AI that runs your campaigns better than any agency could.

A typical agency tweaks your campaign once a week, if you're lucky. Our AI watches yours every 30 seconds and runs thousands of split tests a month, so the system gets sharper every single day instead of going stale.

Optimisation Engine Live Tests run today 1,284
A Subject: quick question 6.2% Testing
B Opener: saw your Q3 hiring 8.7% Testing
C Send time: 7:14am local 4.1% Testing
D CTA: worth a quick chat? 7.0% Testing
Optimising for
Reply rate 7.4% ▲ Positive 31% ▲ Booked 14 ▲
Thousands of Split Tests
The AI tests subject lines, openers, offers, and send times nonstop across every campaign. It keeps what's winning and kills what isn't, in hours instead of months.
Thousands of tests a month, not a couple
Optimised For What Pays
It optimises for reply rate, positive reply rate, and qualified booked calls. Not opens, not vanity metrics. The only numbers that turn into money on your calendar.
Tuned to booked calls, every day
Self-Improving Loop
When a call happens, the outcome feeds straight back into the campaigns. The AI learns which messages bring the buyers who actually show and close, then sends more like them.
Gets smarter with every call
Book a Call No queue. No intern. No waiting on a strategist to get to your account.
CH.06 / APPOINTMENT SETTING

You don't answer replies. You just take the calls.

Most cold email services hand you a messy inbox and wish you luck. We handle every reply, qualify the buyer, and book the call straight into your calendar and CRM. After the seven-day setup, you barely hear from us.

Most Providers
your-inbox 14 unread
P
Your ProviderMon 9:14 AM
Here are 14 replies from this week's campaign. Let us know which ones you want to follow up and book.
Y
YouMon 6:30 PM
So I still have to read all these, work out who's qualified, and chase the bookings myself?
You're back to doing the sales admin yourself.
Easton
your-calendar
E
EastonMon 9:14 AM
Booked: Sarah Chen, VP Operations. She fits your ICP, replied interested, and is qualified. She's on your calendar Thursday at 2pm, and the full context is already in your CRM.
Y
YouMon 10:02 AM
Perfect. I didn't lift a finger.
Qualified call booked. You just show up.
Book a Call Replies handled, calls booked, all without you in the loop
CH.07 / REPORTING

See every number, live. No waiting for a monthly report.

Reply rate, positive replies, calls booked, show rate, pipeline value. It all updates as it happens.

Campaign Dashboard
Live · Updated 2m ago
REPLY RATE
7.4%
+1.2% vs last week
POSITIVE REPLIES
23
+6 vs last month
CALLS BOOKED
14
+3 this month
SHOW RATE
81%
+6% vs avg
SEGMENT STATUS SENT REPLIES BOOKED
Professional Services
Active
4,200
11
6
Agency Owners
A/B Test
2,800
7
4
Consultants
Active
3,500
9
4
90-Day Forecast
44 projected calls
→ ~$220K pipeline at your deal size
Pipeline Value
$70,000
based on your deal size
See Your Dashboard → Every client gets a live dashboard from day one

Here's exactly what you pay.

Two numbers. No hidden fees. No long-term contracts.

Most AgenciesRETAINER MODEL
$3,000–5,000/MO PAID UPFRONT — RESULTS OR NOT
You pay whether calls book or not
They hand you raw replies and let you do the chasing
Results "take time," and no one says what that means
Long-term contracts lock you in
LOCKED IN · RISK SITS WITH YOU
EastonPERFORMANCE MODEL
$1,000–1,500/MO TECH FEE This covers everything we build and run. We carry the risk on results.
Per-call fee QUALIFIED & SHOWED UP ONLY A fee per good call that shows up. We set it from your deal size and talk it through on the call.
No-show → you don't pay for that call
Month to month. We earn next month by getting you results this month.
You own your domains, inboxes, and all the data
MONTH TO MONTH · NO HIDDEN FEES · NO LOCK-IN
What counts as a qualified call
Someone who can say yes (an owner, director, or VP) who fits the kind of client you want and shows up to the call. If they cancel, no-show, or aren't the right fit, you don't pay for that call.
Book a Call

You're already growing...
Want to add a reliable call channel on top?

This is for businesses that already close clients and want to do it more often.

You close at a good rate. You just want more conversations.
The offer works. You close the calls you get. You just need more of them coming in on a schedule, on top of referrals.
You want a channel that runs whether you're at your desk or not
Referrals are great, but you can't plan around them. An outbound channel fills your calendar every week, whether anyone refers you or not.
You've tried cold email before and it flopped.
Most cold email dies on bad data, weak infrastructure, or copy that reads like a template. We fix all three, run it for you, and only charge when a qualified call shows up.
You want to pay for calls, not for someone's time
You're done paying $4K a month for a retainer and a report. You want someone who only gets paid when you get calls, and who built the system to make that happen.
CALCULATE YOUR ROI

See what this looks like for your business.

Put in your numbers. See your projected pipeline.

1
Outreach Volume
How many people we reach
New Leads / Month
Emails Per Lead
Delivery Rate (%)
Emails Sent 6,000
Emails Delivered 5,820
Bounced 180
2
Replies & Bookings
Set your reply and booking rates
Reply Rate (% of leads reached)
Positive Reply Rate (% of replies)
Booking Rate (% of positive)
Total Replies 155
Positive Replies 47
Calls Booked 28
3
Calls & Revenue
Set your closing metrics and fees
Show-Up Rate (%)
Close Rate (%)
Avg Deal Size ($)
Tech Fee ($/mo)
Pay-Per-Call Fee ($)
Calls Showed 20
Closed Deals 5
Total Revenue $60,000

These are standard cold email benchmarks, pre-filled so you can start from a realistic baseline. Swap in your own numbers. You only ever pay the per-call fee for qualified calls that actually show up. The exact tech fee and per-call fee are set with you on the call, based on your deal size and volume.

Return On Easton Fees
9.6x
Revenue $60,000 ÷ Total Fees $7,250
Profit after fees: $52,750
Book a Call
IS THIS RIGHT FOR YOU?

We don't work with everyone. Here's how to know if we're a fit.

This IS for you if...
You sell B2B services or software at $2,000+ per client
You want more qualified sales calls without paying a retainer
You can commit to a few months of consistent outreach to let it compound
Your offer works. You just need more of the right people to hear it
You have room to take on 3-10 new clients a month
This is NOT for you if...
You don't have a proven offer yet and aren't sure who you're selling to
You sell directly to consumers (B2C)
You're not willing to set up the infrastructure to do this properly
You want results in 7 days, or a magic button
You can't handle more than 1-2 new clients per month right now
Book a Call. See If We're a Fit

Here's everything we build
and manage for you.

One price covers it all. No extra tools to pay for on the side.

Infrastructure & Data
Sending domains bought and set up for you
Inboxes created under those domains
Dedicated IPs, not a shared sending pool
SPF, DKIM, and DMARC configured on every domain
Every inbox properly warmed before launch
Targeted lead lists built with AI research
Every address verified before a single send
Copy & Personalisation
Your full email sequence written for you
AI-personalised opener for every prospect
Short, value-first emails built to get replies
Subject lines and angles A/B tested continuously
Offer and messaging shaped from your best clients
Final say on the copy before anything goes live
Compliant unsubscribe and footer on every email
Sending & Deliverability
Everything connected to our private sending tool
Volume capped per inbox and spread across hundreds
AI monitors every inbox every 30 seconds
Degrading inboxes pulled and swapped automatically
Bounce rate kept under two percent
Thousands of split tests run every month
Campaigns optimised for replies and booked calls
Replies & Booking
We read and answer every reply for you
Interested leads qualified against your ICP
Qualified calls booked straight into your calendar
Each booking synced to your CRM with full context
Call outcomes fed back into the campaigns
Live dashboard with every number, updated in real time
Hands-off for you after the seven-day setup
Book a Call. See If We're a Fit

Common questions.

Everything you need to know before booking a call.

What counts as a qualified call?

A qualified call is a decision-maker who matches your customer profile and shows up. No-shows, cancellations, and wrong-fit leads don't count, so you're not charged.

What if I don't get any calls in a month?

You pay the tech fee only, with no per-call charges. We diagnose what's not converting and rebuild the underperforming element before the next cycle at no extra cost. We only win when you get calls, so we're incentivised to fix it fast.

Is my main business domain at risk?

No. We never send from your real domain. We set up separate sending domains that redirect to your site, each with SPF, DKIM, and DMARC configured properly. Your main domain and inbox are never put in the firing line.

How long does setup take?

Seven days from kickoff to live. After that, you barely hear from us. We just book qualified calls into your calendar.

Does this work with my CRM?

Yes. You don't load cold leads into your CRM. Once someone replies and is qualified, we sync that warm lead and the booked call straight into your CRM with full context, ready for you to take.

Is this compliant with GDPR and CAN-SPAM?

Yes. Every email includes a clear way to unsubscribe and your business address, which is what CAN-SPAM requires. We only run B2B outreach to business decision-makers, and we keep you compliant on that front.

Do I need any tools or software?

Just a calendar link and a CRM to receive the booked calls. We own the sending infrastructure, the data, and the tools, so there's nothing extra for you to buy.

What's the minimum commitment?

Month to month. No contracts.

Need more qualified appointments on a performance basis?

We just want to get you on the phone with your next client. Book a call and we'll walk through your business, your offer, and whether this makes sense. If it's not a fit, we'll say so.

Book a Call Calculate Your ROI