AI systems that
make you money
We help businesses get more customers with custom AI systems, with guaranteed ROI or you don't pay.
Our Offers
We Build And Run Your Whole Cold Email Machine. You Only Pay When Calls Show Up.
Done-for-you cold email that books qualified sales calls. We run the data, the copy, the sending, and the replies, and our AI optimises it every day. You pay a fee per qualified call that shows, and nothing if none do.
See how it worksWe Build An AI Clone Of You, Trained On Everything You Teach. It Adds $1,000–$2,000 A Week Or You Don’t Pay.
Your coaching calls, your content, your voice — turned into an AI your clients can talk to around the clock. Sell it as a new tier or fold it into your core offer.
See how it worksWe Will Build You Custom AI Agents That Will Generate You At Least $100,000 In New Revenue in 90 Days. Or You Don’t Pay.
Starts with an audit of your operation. We find where the money is sitting untouched, then build custom AI agents that go after it: outreach at 3am, onboarding the moment a deal closes, retention before a client goes quiet. Everything built for your specific business. $100,000 in new revenue within 90 days or you pay nothing.
See how it worksDesign. Deliver. Evolve.
Everything we do follows three phases.
Design
Weeks 1–2
We map your workflows, interview your team, and identify where AI creates genuine ROI versus where it's theatre. No generic assessments. We scope the exact systems your business needs, with clear deliverables, timelines, and expected outcomes before a line of code is written.
Deliver
Weeks 3–6
We build the AI systems scoped in the design phase and deploy them directly into your infrastructure. Not a demo. Not a prototype. A live system your team can use from day one.
Evolve
Ongoing
Most AI projects fail at adoption, not at build. We ensure your team actually uses the system, it keeps improving, and you keep finding new places to apply AI.
Everything we do to get you AI-enabled.
- Workflow mapping session
- Stakeholder interviews
- ROI and opportunity analysis
- Technical architecture document
- Phased implementation roadmap
- Timeline and deliverables sign-off
- Custom AI system development
- Data pipeline and knowledge base setup
- Integration with your existing tools
- Quality assurance and testing
- Deployment to your infrastructure
- Launch-week monitoring
- Adoption tracking and reporting
- Monthly performance optimisation
- Usage analytics dashboard
- New use case identification
- Ongoing system maintenance and updates
- Hands-on team training sessions
- AI literacy workshops
- Internal documentation and guides
- Change management support
- Ongoing team Q&A support
Want the full breakdown of how we work?
Explore The Easton WayWhy not just hire, buy, or consult?
| Feature | Us Easton | Big Consultancy | Cheap AI Agency | In-House Hire |
|---|---|---|---|---|
| Strategy and scoping | ||||
| Custom AI builds | ||||
| Production deployment | ||||
| Team training | ||||
| Ongoing optimisation | ||||
| Live in 1-2 weeks | ||||
| Enterprise-grade quality | ||||
| Transparent pricing | ||||
| Education and upskilling | ||||
| Post-launch support |
A message from the founder
Easton started because we kept watching founders overcomplicate AI for their business with tools that didn't do what needed to be done.
Before Easton, I worked in corporate psychology and lead generation. The psychology background shaped everything about how I build. Getting a team to actually trust and use an AI system is harder than building it. If they don't trust it, it sits on a shelf. Expensive shelfware.
Every system we build at Easton, we architect ourselves. We scope the real problems and stay with you in the seat until it's running properly.
We've done this for dozens of industries and we always see the same story before we start: founders spending their evenings on work their systems should be handling.
That's our enemy, and that's what we fix.
Questions you probably have
A free discovery call. We spend 30–45 minutes understanding your business, identifying where AI creates real leverage, and scoping the right system. Nothing gets built until you're happy with the plan and the numbers make sense. No obligation, no pitch deck.
Depends on the offer. For AI Lead Generation, most clients have qualified calls booking within 2–4 weeks of launch. For the AI Clone, the build takes 3–6 weeks, and revenue typically starts during the two-week soft launch with your first clients. We agree on the measurement window before we start — no vague "results take time."
We handle strategy, build, copywriting, integration, and ongoing management. Your job is to show up for the kickoff, review the output, and tell us what to tune. Most clients spend less than two hours a week on this. We run it; you stay focused on your business.
It means we agree on a specific output target before we start — qualified calls booked, new revenue added, hours recovered. If we hit it, you pay. If we don't, you don't — and you keep everything we built. The exact terms are spelled out in the design phase. No moving goalposts.
Agencies charge retainers whether results come or not. Freelancers hand you a deliverable and disappear. We build, run, and own the outcome — meaning our fee is tied to results, not effort or hours. If it doesn't work, we don't get paid. That changes everything about how we approach the work.
For AI Lead Generation: no existing audience needed, we build your pipeline from cold with done-for-you cold email. For the AI Clone: you need an audience of existing clients or followers (a few hundred minimum). We audit your library on the call and tell you exactly where you stand before committing to anything.
AI Lead Generation is performance-based — you pay a fee per qualified call that shows up. No retainer, no setup fee while we get going. AI Clone has a one-time build fee and a monthly run fee, both scoped on the call depending on your content library and audience size. Discovery call is free.
You own everything. The code, the data, the automations. We hand it over with documentation so a technical person could maintain it, or you can bring in anyone else to run it. No lock-in, no clawback, no "you lose access when you cancel."
Not sure where to start with AI? Find out in 2 minutes.
Most businesses we talk to have at least one process that's eating 10+ hours a week and could be fully automated. The problem isn't AI. It's knowing which process to start with. Take the quiz, and we'll tell you exactly what to build first, how much it's costing you, and what changes when you automate it.
Take the 2-minute quiz$100,000 in output or you don't pay.
We measure the value of the work our systems handle. If the output isn't worth at least $100,000 a year to your business, you get a full refund.
You keep every system we built. No clawbacks, no strings.
Success stories
Case studies
AI Assistant That Knows Sol's Material Better Than He Does
Free Thinker's ClubSol got 2 hours back every morning. The assistant's been running for 2 months without him touching it.
Sol was typing the same answers into his WhatsApp group every morning before he'd had coffee. We built an assistant trained on everything Sol's ever recorded, deployed straight into that same WhatsApp group. Students get Sol's actual answers in seconds. Sol gets his mornings back.
Mentorship That Knows Where Every Student Is
Work Worth DoingAI coaching assistant now a core part of how Dean delivers his programme. Running 2 months.
A beginner asks Dean how to finance their first property. An advanced investor asks the same question about refinancing an SPV. Same topic, completely different answers needed. We built the system that knows the difference and coaches each student at the right level.
The First Full Agentic Organisation in Tax Advisory
LSJ Tax10 department agents running the firm end to end. Two peak seasons already run with the system live.
Lewis runs tax relocation and accounting across UK, US, and HK clients. We built 10 department agents covering sales, onboarding, compliance, bookkeeping, tax prep, advisory, billing and more. Lewis leaves the office at 5 for the first time in years.
I used to spend two hours a day answering the same questions in my community. Now my students get better answers than I could give off the top of my head because the assistant pulls from everything I have ever recorded. It knows my material better than I do at this point.
We didn't think it was possible to go live in a week. We'd been quoted six months by two other vendors. The system's been running for months now and it hasn't missed a beat. I actually leave the office at 5 o'clock these days.