AI systems that
make you money
We build custom AI systems that get you more customers and give you your time back, with guaranteed ROI or you don't pay.
Three things we build.
Each one comes with its own promise, and you don't pay if we miss it.
Performance-based lead generation. We book you qualified sales meetings; you only pay when they show up.
We find your buyers, email them, answer the replies, and book the good ones straight into your calendar. You pay a set fee for each qualified call that shows up. If none show, you pay nothing.
See how it worksAn AI clone of you, trained on everything you teach. It adds $1,000–$2,000 a week or you don’t pay.
Your coaching calls, your content, and your voice, turned into an assistant your clients can talk to around the clock. Sell it as a new tier or fold it into your core offer.
See how it worksCustom AI systems that generate at least $100,000 in new revenue in 90 days, or you don’t pay.
It starts with an audit of your operation. We find where money is sitting untouched, then build the systems that go after it: outreach that runs overnight, onboarding the moment a deal closes, follow-up before a client goes quiet. $100,000 in new revenue within 90 days or you pay nothing.
See how it worksDesign. Deliver. Evolve.
Every build follows the same three phases.
Design
Weeks 1–2
We sit with your team, map how the work actually gets done, and find the places where a system would genuinely pay for itself. Then we scope exactly what we'll build, what it costs, and what you should expect back, before anything gets built.
Deliver
Weeks 3–6
We build what we scoped and put it live inside your business, connected to the tools you already use. Your team can use it from day one, and we train them on it.
Evolve
Ongoing
Most systems like this die because nobody uses them after week two. We stay on, watch how your team actually uses it, tune it every month, and keep finding the next thing worth building.
Everything that's included when we build for you.
- Workflow mapping session
- Stakeholder interviews
- ROI and opportunity analysis
- Technical architecture document
- Phased implementation roadmap
- Timeline and deliverables sign-off
- Custom AI system development
- Data pipeline and knowledge base setup
- Integration with your existing tools
- Quality assurance and testing
- Deployment to your infrastructure
- Launch-week monitoring
- Adoption tracking and reporting
- Monthly performance optimisation
- Usage analytics dashboard
- New use case identification
- Ongoing system maintenance and updates
- Hands-on team training sessions
- AI literacy workshops
- Internal documentation and guides
- Change management support
- Ongoing team Q&A support
Want the full breakdown of how we work?
Explore The Easton WayYou could hire someone, or call a big firm. Here's the difference.
| Feature | Us Easton | A big consultancy | A cheap freelancer | Hiring in-house |
|---|---|---|---|---|
| Works out what to build first | ||||
| Builds it for your business, not off a shelf | ||||
| Puts it live inside your business | ||||
| Trains your team to use it | ||||
| Keeps improving it after launch | ||||
| Live in 1-2 weeks | ||||
| Built to run without breaking | ||||
| Tells you the price up front | ||||
| Teaches your people as it goes | ||||
| Still around when something changes |
A message from the founder
Easton started because we kept watching founders overcomplicate AI for their business with tools that didn't do what needed to be done.
Before Easton, I worked in corporate psychology and lead generation. The psychology background shaped everything about how I build. Getting a team to actually trust and use an AI system is harder than building it. If they don't trust it, it sits on a shelf. Expensive shelfware.
Every system we build at Easton, we architect ourselves. We scope the real problems and stay with you in the seat until it's running properly.
We've done this for dozens of industries and we always see the same story before we start: founders spending their evenings on work their systems should be handling.
That's our enemy, and that's what we fix.
Questions you probably have
A free discovery call. We spend 30–45 minutes understanding your business, working out where a system would pay for itself fastest, and scoping it. Nothing gets built until you're happy with the plan and the numbers make sense. No obligation, no pitch deck.
Depends on the offer. For AI Lead Generation, most clients have qualified calls booking within 2–4 weeks of launch. For the AI Clone, the build takes 3–6 weeks, and revenue typically starts during the two-week soft launch with your first clients. We agree on the measurement window before we start — no vague "results take time."
We handle strategy, build, copywriting, integration, and ongoing management. Your job is to show up for the kickoff, review the output, and tell us what to tune. Most clients spend less than two hours a week on this. We run it; you stay focused on your business.
It means we agree on a specific output target before we start — qualified calls booked, new revenue added, hours recovered. If we hit it, you pay. If we don't, you don't — and you keep everything we built. The exact terms are spelled out in the design phase. No moving goalposts.
Agencies charge retainers whether results come or not. Freelancers hand you a deliverable and disappear. We build, run, and own the outcome — meaning our fee is tied to results, not effort or hours. If it doesn't work, we don't get paid. That changes everything about how we approach the work.
For AI Lead Generation: no existing audience needed, we build your pipeline from cold with done-for-you cold email. For the AI Clone: you need an audience of existing clients or followers (a few hundred minimum). We audit your library on the call and tell you exactly where you stand before committing to anything.
Lead generation is performance-based: a flat $500 a month that covers the running costs, plus a set fee per qualified call that shows up. The AI clone has a one-time build fee and a monthly run fee, both scoped on the call depending on your content library and audience size. The discovery call is free.
You own everything. The code, the data, the automations. We hand it over with documentation so a technical person could maintain it, or you can bring in anyone else to run it. No lock-in, no clawback, no "you lose access when you cancel."
Not sure where to start? Find out in 2 minutes.
Most businesses we talk to have at least one job that eats 10+ hours a week and could run itself. The hard part is knowing which one to fix first. Take the quiz and we'll tell you what to build first, what that job is costing you now, and what changes once it's handled.
Take the 2-minute quiz
Success stories
Case studies
AI Assistant That Knows Sol's Material Better Than He Does
Free Thinker's ClubSol got 2 hours back every morning. The assistant's been running for 2 months without him touching it.
Sol was typing the same answers into his WhatsApp group every morning before he'd had coffee. We built an assistant trained on everything Sol's ever recorded, deployed straight into that same WhatsApp group. Students get Sol's actual answers in seconds. Sol gets his mornings back.
Mentorship That Knows Where Every Student Is
Work Worth DoingAI coaching assistant now a core part of how Dean delivers his programme. Running 2 months.
A beginner asks Dean how to finance their first property. An advanced investor asks the same question about refinancing an SPV. Same topic, completely different answers needed. We built the system that knows the difference and coaches each student at the right level.
The Tax Firm Where the Admin Runs Itself
LSJ Tax10 AI departments running the firm end to end. Two peak seasons already run with the system live.
Lewis runs tax relocation and accounting across UK, US, and HK clients. We built 10 AI departments covering sales, onboarding, compliance, bookkeeping, tax prep, advisory, billing and more. Lewis leaves the office at 5 for the first time in years.
I used to spend two hours a day answering the same questions in my community. Now my students get better answers than I could give off the top of my head because the assistant pulls from everything I have ever recorded. It knows my material better than I do at this point.
We didn't think it was possible to go live in a week. We'd been quoted six months by two other vendors. The system's been running for months now and it hasn't missed a beat. I actually leave the office at 5 o'clock these days.