Privacy policy

Last updated 12 November 2026

Easton Consulting House (“we”, “us”) runs eastonconsultinghouse.com and go.eastonconsultinghouse.com. This policy explains what we collect on these sites, why, and what you can ask us to do with it.

1. Who we are

Easton Consulting House makes AI video ad creative for ecommerce brands. Contact us at hello@eastonconsulting.house.

2. What we collect

What you give us in the application: whether you run an ecommerce brand, your monthly Meta ad spend range, your budget answer, your brand name and website, your name, email and mobile number, and the time you book.

Other forms on eastonconsultinghouse.com: when you sign up for a guide or download, take our quiz, or contact us, we collect your name, email, phone number and business details you choose to give, and use them to send you what you asked for and to follow up.

What we collect automatically: the ad you came from (UTM parameters, the Meta click ID and ad ID in the link), the pages you view, your IP address and browser user agent, and the Meta pixel’s browser cookies (_fbp, and _fbc when you arrive from a Meta ad).

3. Tracking: Meta Pixel and Conversions API

This site uses the Meta Pixel. It loads on every page shortly after the page finishes loading and sends Meta a page view, together with the pixel’s browser ID, your IP address and browser details. We use it to see which of our ads bring people here.

When you submit the application, our server also sends Meta a Lead event through the Meta Conversions API, and when you book a call a booking event may be sent the same way. These events include your email, phone number and name hashed (SHA-256, so Meta can match them without us sending them in plain text), the ad click ID, the pixel browser ID, your IP address and browser user agent, and the page you were on.

Form answers are saved as you go. Once you open the application form, each answer is saved to our private records as you give it, before you submit, so we can see where people stop and follow up. With each saved step we record your IP address, the approximate location it suggests (country, region and city), your device, operating system and browser, the page that sent you here and the ad you came from. When you answer the first question, our server also sends Meta a “form started” event (FormStart) through the Conversions API, with your IP address, browser details and pixel cookie, and your hashed email or phone if you’ve already given them.

Your application progress and the ad you came from are also kept in your browser’s session storage until you close the tab, so you don’t lose your answers if you reload.

4. How we use your data

• To review your application and prepare for your call.
• To book the call and send reminders.
• To follow up about your call and our services. You can opt out at any time by replying or emailing us.
• To measure and improve our Meta ads, using the pixel page views and the Conversions API events above.

We don’t sell your personal data.

5. Who we share it with

• Meta Platforms receives the pixel page views and the Conversions API events described above.
• Calendly handles booking and reminders. It receives your name, email, phone number, the ad you came from and the time you book. Google (Calendar and Meet) holds the invite and the video link.
• Attio, our CRM, stores your application, contact details, booking and the ad you came from.
• Wistia hosts our videos. Its player collects viewing analytics (for example whether and how much of a video is played) along with your IP address and browser details.
• Vercel hosts this site and the function that receives your application.

Opting out

• Browser settings: you can block or delete cookies, including the Meta pixel’s, in your browser settings, or use a tracker-blocking extension. The site still works if you do.
• Meta ad preferences: you can control how Meta uses activity from other websites for ads in your Meta ad preferences, including under “Activity information from ad partners”.
• Deletion: email jordan@eastonconsultinghouse.com to ask us to delete your application and booking data from our systems.

6. How long we keep it

Application and booking data is kept for as long as we need it to talk to you about working together, or until you ask us to delete it.

7. Your rights

Under UK GDPR you can ask to access, correct, delete, restrict or move your data, object to how we use it, and object to tracking at any time. Email jordan@eastonconsultinghouse.com.

8. Changes

If we change this policy, the date at the top changes too.