Privacy Policy

Easton Consulting House ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you visit eastonconsultinghouse.com and its subdomains.

1. Who we are

Easton Consulting House is an AI implementation consultancy. Our contact email is hello@eastonconsulting.house.

2. What data we collect

We collect data in two ways:

Information you give us:

• Name and email address (when you contact us or take our quiz)
• Any information you provide in communications with us

Information collected automatically (with your consent):

• Pages you visit, time spent, scroll depth, and outbound clicks (via Google Analytics 4)
• Session recordings and heatmap data showing how you interact with the site (via Microsoft Clarity)
• Your IP address, browser type, device type, and approximate location
• Referral source (how you found us)

3. Cookies and consent

We use analytics cookies only with your explicit consent. When you first visit our site, you will see a cookie banner asking for your permission.

• If you accept: Google Analytics 4 and Microsoft Clarity scripts are loaded. These set cookies to track your browsing activity across sessions.
• If you decline: No analytics cookies are set and no tracking scripts are loaded. The site functions normally without them.

You can change your preference at any time by clearing your browser's local storage for this site.

Cookies we use:

• _ga, _ga_* (Google Analytics) — distinguish users, track sessions. Expires after 2 years.
• _clck, _clsk, CLID, ANONCHK, MR, MUID, SM (Microsoft Clarity) — session tracking and heatmaps. Expires after 1 year.
• easton_cookie_consent (Local Storage) — remembers your cookie consent preference. No expiry (persists until cleared).

4. How we use your data

• To understand how visitors use our website and improve the experience
• To respond to enquiries and provide our services
• To identify which pages and content are most useful
• To detect and fix technical issues

We do not sell your personal data. We do not use your data for personalised advertising.

5. Who we share data with

• Google (Google Analytics 4) — processes analytics data on our behalf. Google's Privacy Policy
• Microsoft (Clarity) — processes session recording data on our behalf. Microsoft's Privacy Statement

We do not share your data with any other third parties unless required by law.

6. Data retention

Analytics data is retained for 14 months. Personal data from enquiries is retained for as long as necessary to provide our services, or until you ask us to delete it.

7. Your rights (UK GDPR)

Under the UK General Data Protection Regulation, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, email hello@eastonconsulting.house.

8. Cross-domain tracking

Our quiz tool is hosted at quiz.eastonconsultinghouse.com. With your consent, we use cross-domain tracking to understand your full journey between our main site and the quiz. This means your session on both domains is linked as a single visit.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page reflects the most recent revision.

10. Contact

If you have questions about this policy or your data, contact us at hello@eastonconsulting.house.